Account Manager
Description
iMarket Solutions is growing! We are seeking to add an engaging, growth-minded Account Manager to our Client Experience Team. This position is dedicated to building relationships and coordinating marketing campaigns across various departments. Success in this role depends on excellent communication skills, strong interpersonal awareness, critical problem solving and coordination skills, and a dedication to serving the customer.
The Account Manager owns communication and workflow for their accounts, enabling our products and services to increase traffic, conversion and overall success for our clients. Ideal candidates are self-starters with strong organizational and customer service skills, comfortable adapting on the fly and prioritizing their day-to-day schedule accordingly. Daily responsibilities include helping clients design digital marketing campaigns, client communication and follow-up, analyzing campaign data, meeting prep and follow-up, engaging clients, cascading information across departments, and ensuring campaign deliverables are on-track and on-time.
For this role, it is essential to have the ability to adapt your communication style to the needs of your clients, and foster and maintain strong business relationships to nurture accounts and identify upsell opportunities. Interest in consultative selling and account portfolio development is key as this role provides an exciting opportunity for growth within Client Experience and our Sales Function.
Responsibilities
- Manage your account portfolio with a commitment to Partnership, Discovery, Communication and Innovation
- Maintain a consistent meeting rhythm with clients
- Communicate clearly, effectively, and proactively across departments, and with iMarket clients
- Educate Clients on use of Marketing Calendars to coordinate across vendors/channels for promotions, event and campaign alignment
- Proactively collect Client goals, budget and Marketing Calendar updates to share with internal team for planning and implementation
- Educate Clients on creating an omnichannel marketing plan and recommending a marketing mix based on the Client’s goals and budget
- Apply knowledge of important trades marketing strategies to make strategic recommendations for clients based on their local market
- Utilize industry benchmarks and client performance data to assess budgets and expectations
- Translate and communicate channel and campaign marketing performance reporting to clients, apply storytelling and analysis skills to connect and adapt to client personalities and preferences
- Set, manage, and ensure product delivery aligns with client expectations
- Identify client needs and surface innovations to help improve our products and services
- Identify, assess, and surface warning signs on accounts- collaborate with leadership to create and implement retention strategies
- Contribute to onboarding new accounts and products, and manage an expanding and changing account portfolio
- Engage in ongoing training and self development to educate our team and our clients on the ever changing marketing landscape
- Identify and nurture opportunities to grow accounts and upsell products and packages to meet our clients’ needs
- Monitor client satisfaction, investigate and report on all scenarios that fall below 100% satisfaction
- Collaborate with Sales Team to align strategies to grow lower-tier accounts over time- with package upgrades and product share
- Educate clients on iMarket approved marketing best practices, industry shifts, and untapped opportunities.
Desired Skills & Experience
- Bachelor’s degree (or equivalent experience)- preferably in marketing, communications, business or related digital field
- Minimum 2 years experience in a customer service/customer facing role
- Experience using CRM software, preferably Hubspot
- Experience with Traditional Marketing Channels, digital/web-based marketing
- Experience with account development, sales, or consultative selling a plus
- Excellent interpersonal skills- able to adapt to other’s communication/personality styles
- Adept at presenting in writing, in person, via phone and via webcam
- Skilled in coordinating and managing timelines and deliverables across teams
- Highly flexible and adaptable to continuous change and growth
- Self starter, strong personal accountability & time management in a remote work setting
- Knowledge of Home Services industry is a plus
