iMarket got some great press in the December 2010 issue of Contractor Magazine, a leading trade publication for mechanical contractors. We were featured in an article (“CONNECT 2010 Gives Contractors Insights into Business Planning, Social Media”) about the recent QSC CONNECT 2010 conference, where iMarket’s sessions on web design, online marketing, and social media contributed to an intensive few days of seminars and networking.

Contractor Magazine’s coverage focused particularly on the issues of social media and blogging, which are relatively new marketing channels – and which therefore can be challenging to the layperson. Contractor Magazine reported that the iMarket sessions helped contractors make sense of the brave new world of online marketing by highlighting the essentials: regular, frequent updates to website content, blog posts, and social media sites. Social media, iMarket presenters explained, is a great way to get more “mileage” out of website content by re-using it in a different channel. It’s also a fantastic source of free (!) leads. However, the article emphasized iMarket President Nadia Romeo’s warning that content posted to social media sites must be be sincere and personal, rather than “advertorial” or slickly sales-oriented.

Contractor Magazine reported that contractors at CONNECT 2010 were excited about the possibilities offered by blogs and social media, and that some who had blogs they’d allowed to lie dormant were inspired to start posting new content every week.

Contractor Magazine is a leading trade publication for mechanical contractors in the plumbing, heating, piping, and fire protection industries. Launched in 1954, it has grown to a monthly circulation of 50,000.The online version of the article can be found at http://contractormag.com/news/connect-2010-1234/.