On May 1, iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers. Home service contractors provide essential services, working to keep their customers' homes safe and healthy, and good hand hygiene is one of the best ways to ensure technicians are protecting themselves and their customers while on the job. 

Contractors are challenged to create videos demonstrating how they wash their hands, challenge colleagues, family and friends to participate, and share their videos on social media using the hashtags #HandWashChallenge and #ContractorsCare. 

Since the start of the COVID-19 pandemic, many contractors have taken steps to reassure their customers of the precautions their businesses are taking to ensure the health and wellbeing of their technicians and their customers during service calls. The #HandWashChallenge provides contractors an opportunity to build quality content for their business, particularly on their websites, social media and email marketing, while also building trust with customers through a demonstration of one of the company’s safety precautions. 

iMarket will also be making a cash donation to the COVID-19 Emergency Response Fund from the First Responder Children’s Foundation, and encouraging donations to the fund in conjunction with the #HandWashChallenge. Donate today!

Our hope is that the #HandWashChallenge will bring awareness and ongoing support to first responders as well as to the home services industry.