Meet Your Audience Where They’re At

We believe that using social media strategically can help plumbing companies improve the perception and transparency of the home services industry while providing meaningful content. This only works, though, if you meet your audience where they’re at! What social media platforms are they using? 

For most businesses, the best place to start is with Facebook--and the home services industry is no exception. This is because Facebook has the biggest active user base of any platform used today. With our help you can use it to post updates and photos, allow customers to post reviews of your services, and share important information including recaps of your blog posts. 

Other social media platforms that are popular for plumbers include Twitter, YouTube, Instagram, Pinterest, and LinkedIn. Each of these have their own unique features and benefits, and your iMarket Solutions Social Media Specialist will be happy to help you determine which is best for your business goals.

Utilize Review Sites

Another platform to take advantage of that we didn’t mention above are review sites. Not only is it important to have reviews and testimonials listed on your actual website, but to encourage your customers to review their service on review sites such as Yelp, Google Local, and Angi. 

There’s still a lot to be said for word-of-mouth advertising and very often that’s how home services companies are found to begin with! Positive reviews, and even carefully thought-out responses to negative reviews through reputation management, will help you gain and retain loyal customers. 

Promote Your Social Platforms

If you’re starting your social media platforms from scratch, it can seem a bit challenging at first. You may wonder how your current customers will even know you’re present on these sites. This is why it’s vital that you promote your social platforms elsewhere. A great place to start is by adding links to each of your social media platforms on your company’s website. 

Another strategy is to use signage at your business’s physical location encouraging customers to visit you on Facebook, review your business on Yelp, etc. You can also utilize email marketing to lead customers to your social media platforms, as well as your website, promotions page, and blog page. 

Schedule Your Posts Strategically

There’s no sense in just posting anything and everything on your social media site without a strategic plan. Scheduling when and what you will post is vital to a successful social media plan. When social media first started as a marketing tool, businesses were quick to post anything from employee birthdays to silly memes they found. 

It’s not that posts like these don’t have a place in social media marketing, but cluttering up your social media feeds too much can ultimately drive users away rather than encouraging them to learn more about your products and services. 

You can work closely with our experienced marketing team to create a tactical editorial calendar. We’ll help you to ensure that whatever content gets posted follows best practices and provides optimal value to your customers and leads. You may even choose to align your social media scheduling with your business’s quarterly goals, which is something we can help with. 

Engage with Your Audience! 

Social media is meant to be, well, social. This means you should absolutely engage with your audience and followers. You can do this by asking open-ended questions in your posts, responding to comments you receive, leading them to blog posts where they can get more information about your products and services, inviting them to fill out a contact form, and more. 

By responding thoughtfully to your followers, other users will see that you truly care about your customers. This is important for building your reputation online, and in a world where digital marketing is quickly becoming the preferred method of marketing, this is essential. 

iMarket Solutions is ready to help you create, optimize, and boost your plumbing social media marketing strategy. We’ll help you give your social media strategy the right care, attention, and time necessary to see a positive impact on your business. 

Are you ready to upgrade your social media strategy? Contact iMarket Solutions today. We are Dedicated to Contractor Success.