Facebook is a great way to interact with your customers and help build their loyalty. But if you are new to Facebook, how to use your company page effectively might seems a little confusing. The most important thing you need to know about Facebook is that it is a way for your customers to connect with you and get to know your company better.

iMarket Solutions is this month's edition of HVAC Insider News! Our one year anniversary is pretty exciting; we are proud to have been able to build websites for a lot of great clients and form partnerships with some leaders in the HVAC business (notably Mitsubishi and Goodman).

Do you have a mobile website? Are you not sure if you need one? Check out this great article in HVAC Business by iMarket President Nadia Romeo about how a mobile website can help your plumbing, heating and electrical customers reach you anytime, anywhere.

You may not know the term “Google Places”, but you’ve definitely used it – and most of your customers have probably used it to look for a business like yours. Make sure you don’t miss out on this fantastic source of FREE leads…find out more in this week’s blog post!

We were excited about our one year anniversary and so was Contractor Mag - check out our article: http://contractormag.com/news/iMarket-solutions-first-year-1234/ ! We are proud to have been able to provide great websites for plumbing, HVAC, and electrical companies, generating hundreds of leads for our customers. We will continue work hard to create valuable and interesting websites to expand on our current success. Congratulations to our team, keep up the great work!

iMarket Solutions celebrates its first anniversary July 28, 2011, counting more than 100 businesses to its client roster. It’s been a year of incredible growth for the internet marketing firm, which specializes in HVAC, plumbing and electrical contractor websites.

iMarket Solutions announces the Goodman Dealer Website Building Wizard. This tool allows HVAC contractors to easily set up a website that is specific to the heating and air conditioning industry. Contractors can build a website in four easy steps by entering basic information about their business.

Bing has integrated with Facebook to create “social search”. Google is hoping to woo consumers with its own social search system – Google +1. Will it work? And what does it mean for service businesses? That’s the subject of this week’s blog.

It’s clear that more and more potential customers will be using a smartphone to contact you. This week, we’ll talk about what it means to be “smartphone friendly” – and help you decide if your website measures up.

Bing just signed a deal to be the default search engine on all BlackBerry devices. In this week’s blog post, we’ll run the numbers on that deal and the smartphone market in general, and discuss what smartphone industry trends mean for service companies.

At iMarket, we know that strong performance local search is a key factor in our clients’ success. In this week’s blog post, we’ll take a look at how the two major search engines, Google and Bing, present local search information on the standard organic results page.

Bing and Google have some commonalities, but they are very different search engines. In this post, we’ll discuss some of the most important differences between them – and how we make sure that our clients’ websites perform well in both search engines.

San Francisco is about to pass a law that will restrict delivery of the Yellow Pages to only those consumers who specifically request it. Are you ready if a similar law gets passed in your own city? Here’s what you can do to prepare. Plus, we’ll explain why limiting the circulation of the Yellow Pages might make it a much more cost-effective place to advertise your business.

The evidence strongly suggests that Bing has been “borrowing” Google’s search results. In this week’s blog post, we’ll talk about how Bing might have pulled it off, and how it might benefit businesses that generate leads online.

Last year, Yahoo! and Microsoft’s Bing merged, reducing from three to two the number of major players in the search industry. But the field might be even narrower than that: a few months ago, Google alleged that Microsoft’s Bing is stealing its search results. In the first of a series of posts on this subject, we’ll look into the evidence behind Google’s accusations.

In late 2010, two of the three major search engines merged, leaving a near monopoly in the search industry. In this week’s blog, we discuss what is going to change as a result of the merger and how you can make sure your company’s website stays on top.

The Yellow Pages have been a marketing staple for decades – but are they still the right way to advertise your business? In this week’s blog post, we’ll discuss trends in local consumer searches and what they indicate about the future of Yellow Pages advertising.

Statistics prove that blogging is a fantastic way to generate leads for your business. In this week’s blog post, we’ll review some of those statistics and what they reveal about maximizing your blog’s ROI.

Some inbound marketing techniques require professional expertise. But there’s one form of inbound marketing that everyone can do: blogging. In this post, we’ll talk about why blogging is such an effective marketing technique.

A recent survey of business owners and marketing professionals showed that businesses that focused their marketing efforts on inbound marketing had a 62% lower cost-per-lead than their outbound-focused competitors. At iMarket, we’ve exceeded the average results reported by the survey: our “Domination Package” customers have a cost-per-lead of under $75 a lead. In this blog post, we’ll explain why we’re able to achieve these great results.