SUCCESS STORIES
DeHart Plumbing, Heating and Air Inc. has the marketing strategies to increase their calls and grow the business.
DeHart Plumbing, Heating, and Air Inc. is a family-owned business, started in 1946 by James DeHart and his two sons. With a dedicated focus on putting their customers first, this company has grown well in the 50+ years it has been in business, expanding from a sheet metal and plumbing business to include HVAC and electrical work. DeHart Plumbing, Heating, and Air Inc. puts their customers first in everything they do—and they deserved a marketing company who did the same for them.
The Problem
When DeHart Plumbing, Heating, and Air Inc. joined the iMarket family, they were extremely displeased with their former marketing company. We would be too—they were uncommunicative, never followed through on proposed strategies and were generally unhelpful. Low lead conversion and poor search engine visibility made it hard for DeHart to reach the customers they needed and provide the best quality of service possible.
The Goals
DeHart focuses on putting their customers first in everything they do, from the services they provide to how they run their business. This meant that they had goals for their marketing strategy that aligned with their customers' needs too. Their goals:
- Increase search engine visibility to boost leads.
- Encourage long-term relationships through optimized social media and email marketing.
- Engage all customers with a clean, professional website.
To accomplish this we created a strategy to increase visibility through SEO, nurture customer relationships through better social media and email marketing, and provide a user-friendly experience with a new site design.
The Results
314%
increase in email generated leads
14.7%
increase in Facebook followers
679%
boost in engagement on Facebook
Growing Email and Social Media
Long-term customer relationships are a big priority for DeHart. That’s why we made sure to engage new and existing customers with a comprehensive email marketing and social media marketing strategy. By creating content that helped keep DeHart visible on people's social media pages and their inbox, it helped to build out those long-term relationships.
To date, DeHart’s Facebook followers increased by 14.77% and boosted engagement by 679%. Similarly, we helped to drop their cost per lead through email costs by half in the first year while increasing the number of email generated leads by 314%.
Increased Visibility, Increased Leads, Lower Costs
Our strategy for DeHart was to increase keyword rankings with a town-by-town strategy to boost leads and conversion. By using long-tail keywords and highly competitive short-tail keywords to promote the key services that they provide in those towns, we increased DeHart's visibility and organic leads.
Within their first year at iMarket, Dehart saw a 200% increase in the number of tracked terms on the first page of Google. The increase didn’t stop there though! As of today, the business has now seen a 258% increase in those tracked terms. This increase in visibility has allowed them to pull in more local, highly qualified traffic, which has resulted in an increase in organic leads.
Website Design With Your Customers in Mind
Of course, we needed to make sure that DeHart had a website design that matched their standards too. They wanted to prioritize a clean, modern, professional look that also emphasized their longevity as a company.
A recent redesign made sure to incorporate these goals by highlighting the company’s year of inception in multiple areas. We also made sure that the new design was both aesthetically pleasing and easy to navigate so it matched DeHart’s brand and encouraged conversions.
"Strategy that increased our calls and grew our business.
When we came to iMarket there was plenty of room for improvement with our digital marketing approach. This company went above and beyond to work with us. They helped us create a great strategy that increased our calls and grew our business. iMarket truly puts our business first and makes sure to communicate everything they are doing clearly."
— STEVEN LITT, PRESIDENT & CEO
Want results
like this?
