SUCCESS STORIES
Ken Neyer Plumbing, Inc. is generating “all of the leads that we can currently handle”
Ken Neyer Plumbing, Inc. provides exceptional commercial, residential, and general plumbing services throughout Cincinnati, OH and the surrounding communities. They’ve been a family-owned business since 1972, when Ken Neyer, Sr. and his wife founded the company.
The Problem
Before finding iMarket Solutions, Ken Neyer Plumbing’s website wasn’t ranking high in search engines, and it failed to drive much business. It was clear their old website’s aesthetics and functionality were holding the company back from its true potential. They left their previous digital marketing company dissatisfied, still searching for new ways to generate leads online.
The Goals
Ken Neyer Plumbing, Inc. wanted what most contractors want:
- Stronger customer relationships
- More organic leads
- Functional, no-nonsense web design, working across all devices
With these goals in mind, we crafted an SEO, content marketing, and social media marketing strategy tailored to their goals...
The Results
1228%
increase in organic
reach on Facebook
922+
new audience members
on Facebook
5222%
increase in page
likes/followers
Massive Social Media Growth
One way to build stronger relationships is by engaging with local consumers through social media. That’s why one of the first things we did was to build a business Facebook page for Ken Neyer Plumbing, Inc. to reach more customers.
By creating engaging posts on a regular basis, we successfully grew their organic reach on Facebook by 1228% in just two years. We also grew Ken Neyer Plumbing’s Facebook audience base from 18 people to 940, a whopping 5222% increase.
95%
increase in
quarterly leads
2x
amount of leads
from organic search
“All of
the leads
that we can
currently handle!”
Nearly Double the Leads from Organic Search
Next, we built a solid SEO strategy for Ken Neyer Plumbing, Inc. through effective keyword optimization on their website. With regular blogging and content creation, we were able to achieve much higher visibility and search engine rankings for their website.
Our strategy nearly doubled the amount of organic leads Ken Neyer Plumbing, Inc. got from search engines. They saw a 95% increase in quarterly leads from organic search year-over-year. In Jim Neyer’s own words, this strategy is now generating “all of the leads that we can currently handle.”
A Responsive Website, Generating More Leads
We created a website for Ken Neyer Plumbing, Inc. that maintained the colors and logo of their existing brand, but with strategically placed headers, responsive design, and powerful calls-to-action to boost conversions.
Ken Neyer Plumbing’s new website is not only functional and aesthetically pleasing on desktop and laptop computers, but is also compatible with mobile users on their smartphones. This allows their new website to perform optimally and generate more leads that are likely to convert.
“Prior to iMarket, our website was not effective.
It did not drive business to us and we did not rank high organically. We were seeing very little business resulting from our website... iMarket has accomplished all of our goals. Our web presence is generating all of the leads that we can currently handle as an organization.”
— JIM NEYER, PRESIDENT
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