The first thing you may be saying to yourself is, “Why should I concern myself with videos, I just want people to call me!” We understand that it can seem overwhelming to consider yet another aspect of your marketing strategy, but we are here to help with this very important aspect of your online presence. The simple answer is that video is where the people are at! Billions of people per day are watching videos on YouTube alone. YouTube is the second largest search engine, and you want to be found there! As one blogger once said, “…contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves.”

As you receive calls to your business throughout the day, are you keeping track of what kinds of questions come up? Are you having your support staff and technicians report back to you on what your HVAC, Plumbing, Electrical, or other customers seem to ask about or care about the most? It may seem simple: if they need an air conditioning unit, being cool in the summer is important to them. But what questions did they ask? What confused them the most about the whole process of installation or repair?

Earlier today, Google announced the merging of Google Places into a new aspect of Google+ called Google+ Local. Over 80 million Google Places pages have already been automatically converted to the new Google+ Local format, and more will follow.

Google is constantly changing its search algorithm to give users the best search results possible. The main goal of these changes is to detect spam and find companies that are violating Google's rules and guidelines...

You can hear those promises all over the internet: “we can make your website number one on Google.” Any SEO company that makes a promise like that is lying. It is simply impossible to guarantee any particular position...

You may not know the term “Google Places”, but you’ve definitely used it – and most of your customers have probably used it to look for a business like yours. Make sure you don’t miss out on this fantastic source of FREE leads…find out more in this week’s blog post!

Bing has integrated with Facebook to create “social search”. Google is hoping to woo consumers with its own social search system – Google +1. Will it work? And what does it mean for service businesses? That’s the subject of this week’s blog.

It’s clear that more and more potential customers will be using a smartphone to contact you. This week, we’ll talk about what it means to be “smartphone friendly” – and help you decide if your website measures up.

Bing just signed a deal to be the default search engine on all BlackBerry devices. In this week’s blog post, we’ll run the numbers on that deal and the smartphone market in general, and discuss what smartphone industry trends mean for service companies.

At iMarket, we know that strong performance local search is a key factor in our clients’ success. In this week’s blog post, we’ll take a look at how the two major search engines, Google and Bing, present local search information on the standard organic results page.

Bing and Google have some commonalities, but they are very different search engines. In this post, we’ll discuss some of the most important differences between them – and how we make sure that our clients’ websites perform well in both search engines.

The evidence strongly suggests that Bing has been “borrowing” Google’s search results. In this week’s blog post, we’ll talk about how Bing might have pulled it off, and how it might benefit businesses that generate leads online.

Last year, Yahoo! and Microsoft’s Bing merged, reducing from three to two the number of major players in the search industry. But the field might be even narrower than that: a few months ago, Google alleged that Microsoft’s Bing is stealing its search results. In the first of a series of posts on this subject, we’ll look into the evidence behind Google’s accusations.

In late 2010, two of the three major search engines merged, leaving a near monopoly in the search industry. In this week’s blog, we discuss what is going to change as a result of the merger and how you can make sure your company’s website stays on top.

Some inbound marketing techniques require professional expertise. But there’s one form of inbound marketing that everyone can do: blogging. In this post, we’ll talk about why blogging is such an effective marketing technique.

It’s not clear whether Google Instant Preview will take off (see last week’s blog). But if it does, you want your site to be ready! Here are our top tips for Preview-friendly website design.

Google Instant Preview is intended to help searchers make rapid assessments about the quality and relevancy of a website. Here are some of our initial conclusions about the way this new technology may impact search engine marketing.

Google Instant Preview gives searchers a thumbnail snapshot of your website right from the search engine results page. It’s cool, but is it going to take off?

The design of Google Instant may change the way searchers see and interact with search results, making a strong showing in local listings more important than ever. Find out why…

Some people wonder why it’s important to build a website using the Cascading Style Sheets (CSS) system instead of the old “tables” system. In this post we explain why Google prefers CSS, and why getting rid of your old “tables” website can make a big difference in your search engine rankings. We’ll also tell you how to find out whether your website is built in tables or CSS.