Getting your website to rank on a search engine page means understanding how it indexes, analyzes, and then ranks a website. Search engines, including Google, have a large index of all the pages of all the websites they know, and your contracting website can only show up on search engine results pages (SERPs) if it’s in that database. This is where SEO (search engine optimization) comes in!
When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.
It’s no secret that this type of “word of mouth” advertising is still very important. This is perhaps even truer, now that people can find information about your business within seconds with a simple click of a mouse. Google My Business heavily impacts the relationship between online reviews and your SEO efforts—what does this mean for you?
You have many options when it comes to developing a marketing plan for your contracting business. Creating the right strategy is a vital part to helping your business thrive. This includes traditional marketing methods as well as newer, digital marketing strategies.
Google’s organic search algorithm is updated hundreds of times every year, and in some cases multiple times each day. And while specific details surrounding the latest updates are not always shared, we know one thing is for sure. Google is rewarding websites that provide exceptional value to those who are visiting them.
We’ve written before about the rise of secure protocols, and their increasing prevalence across the internet. This is largely due to the actions of Google, which has a vested interest in ensuring that the sites they index are as trustworthy as possible. Still, this is a deep topic, and our previous writings may have...
Have you ever wondered why some websites start with HTTP, while others start with HTTPS? Or perhaps you’ve seen an indication in your browser that the website you’re viewing is “Secure” while others are not?
In their infancy, security protocols were often used on sites that collected data sensitive to user privacy....
One of the ways we help our clients’ improve their online visibility and earn leads is by answering: “How are they different from their competition?” In this post, I am going to discuss how thinking outside of the box about what makes you, your employees and your company unique, can benefit your small business and earn you more leads.
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.
On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong...
All right, so maybe Google's Penguin 2.1 algorithm update isn't nearly as scary as the picture above. But with Halloween right around the corner, would you expect anything less?
Go ahead, share it with your friends - you know you want to.
[socialize service='twitter'] [socialize...
Today marks Google’s 15th anniversary. And with birthdays come birthday presents. But oddly enough, Google has decided to give us all a gift instead, by announcing a brand-new algorithm: the Google Hummingbird algorithm. However, the Google Hummingbird algorithm is unlike previous algorithm updates such as Panda,...
Unnatural linking is a no-no. Google has made this very clear for quite some time. And yet, even until this day, there are many professional search engine optimizers (SEOs) who simply refuse to believe it. Although many SEOs acknowledge the perils of unnatural linking, they nevertheless continue their black hat...
As an SEO (search engine optimizer) with years of experience at multiple successful SEO companies, I have had the pleasure of optimizing hundreds of websites. Local, national, international; services focused, informational and e-commerce – I have worked on them all. And in that time, my points of contact at these...
Practically all of us in the Internet marketing industry have heard the phrase, “content is king”, but just because you have written relevant content for your website does not make it worthy of the 1st position in Google search results (a.k.a. the throne). Sure, your website’s content may rank decently for some...
June 07, 2011 marks a significant date in the history of Google. Othar Hansson, a software engineer at Google, announced via the Google Webmaster Central blog the introduction of authorship markup in Google’s web search. Experts on search engine optimization and Google’s algorithms could immediately foresee the importance of this feature. But interestingly enough, Google’s authorship markup has flown under the radar for quite some time. To help shed light on the value of Google’s authorship markup, allow us to elaborate on the history of authorship and its perceived benefits.
Imagine you are enjoying a nice walk in the park and someone snatches your smartphone right out of your hands! How would you feel? Would you do this to someone else?
These seem like silly questions. The answer to all is generally, “of course not!” However, on the Internet, it seems like many have let the rules slide a bit with copying content from other websites.
You may have heard us say that Google makes regular updates to their algorithm, and that sometimes this means we need to make updates to your site. What does this mean, and how often does Google make updates anyway?
