If you don’t have a strong grip on your social media presence, you’re leaving money on the table. Social media may not be where your business is right now, but it’s where your customers are.

HVAC contractors can leverage social media to their advantage. If your business doesn’t already have a social media plan in place, there’s no better time like the present to start. Here are five tips to maximize your social media presence to generate engagement and leads.

Social media doesn’t have to be an overwhelming concept, but for home services companies without the right guidance, it absolutely can be. Social media should be an important part of your overall marketing strategy. Wherever you have content published, it should always align with your brand values and promises. Check out some of our tips for your plumbing company!

What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.

A solid social media presence helps you reach out to new customers and influence their buying decisions—through not only the commonly known social media sites but also review sites. Read on as we uncover 3 key factors to online growth through social media.

In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we've summarized the most important updates you need to know.

In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.

Your website is the core of a successful digital marketing strategy. After all, 95% of customers find businesses online through their websites. But having a website with an attractive design, eye-catching calls-to-action, and friendly navigation doesn’t mean prospects will actually see it.

When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.

“Clicking”, “Liking”, and “Sharing” are all part of what enables Facebook to bring people closer together. But did you also know that you can better market your business with Facebook? Using Facebook as a marketing platform is a great way to keep your customers informed, develop your brand identity, and broaden your reach with new prospects.

Social media is an invaluable tool for your business. If you’re a business owner struggling to use social media to its fullest extent, you’re not alone. The term “social media” encapsulates a wide variety of topics—sometimes it’s hard to know where to start. We’re here to help you reach your greatest potential.

You have many options when it comes to developing a marketing plan for your contracting business. Creating the right strategy is a vital part to helping your business thrive. This includes traditional marketing methods as well as newer, digital marketing strategies.

Google and Bing have confirmed that social media activity is taken into account when determining your website’s search engine ranking, but Microsoft is looking to make its search engine the most social way to find what you are looking for on the web. Bing has introduced a panel on the far right of its search engine interface known as the “social sidebar”. This panel contains social media updates from Facebook, Twitter and more.

Facebook has over 250 million users, 52 percent of which use it daily. And it is no longer just for the youth audience, the 35 and older demographic now represents more than 30 percent of users. That means using...

If you have been on Facebook in the past few days, you might have noticed some significant changes. In order to compete with the new Google+, Facebook has changed its friend lists to allow more privacy...

Twitter is one of the main social media tools, businesses as well as people are able to share their 140-character tweets to connect with their customers and talk about special deals. But does Twitter actually drive traffic to your website?

Twitter is an excellent way to keep in touch with people and companies in which you have an interest. It is also a great way to promote your own company. Twitter, like all other social media, is a way to connect to your customers and build their loyalty.

Facebook is a great way to interact with your customers and help build their loyalty. But if you are new to Facebook, how to use your company page effectively might seems a little confusing. The most important thing you need to know about Facebook is that it is a way for your customers to connect with you and get to know your company better.

Bing has integrated with Facebook to create “social search”. Google is hoping to woo consumers with its own social search system – Google +1. Will it work? And what does it mean for service businesses? That’s the subject of this week’s blog.