While SEO still plays a vital role in a company's online visibility and authority through Google, the digital landscape has changed. SEO alone is no longer a sufficient strategy to carry a business to success. An omnichannel strategy utilizes different marketing channels to allow a brand to “meet people where they are” and coordinate around a single set of themes.

March 2024 saw two significant updates to Google’s algorithm, a Core Update, which aims to cut unhelpful content by 40% in conjunction with ongoing efforts since 2022 to enhance the quality of search results by filtering out low-quality, unoriginal content, and a Spam Update. Both have significant potential to affect search rankings and both updates are rolled out and live. 

Just as seasonality is predictable, so are trends and cycles within the home services industries. Planning is critical to your business success but as the industry, economy and customers’ spending habits change each year, your marketing strategies should as well. We'll identify some of the most important things you should be thinking about for operating a profitable home services business in 2024. 

An effective sales funnel is paramount to a business’s ability to attract and retain quality customers. A funnel is designed to not only attract attention, but the right attention from the right audience.

HVAC contractors can leverage social media to their advantage. If your business doesn’t already have a social media plan in place, there’s no better time like the present to start. Here are five tips to maximize your social media presence to generate engagement and leads.

When it comes to marketing, many businesses find it difficult to engage customers on an emotional level. This is where storytelling is an important tool: customers are more likely to recall a story than a talking point because storytelling engages the emotions. We’ll share five steps toward building an effective emotional marketing strategy.

While stock photos can be useful to your website, it is always going to be a good idea to take custom photos for your website. Real photos of your team, trucks, and on-the-job activities can help establish trust and help you convert more leads.

We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.

Without a blog on your company website, you’re missing a huge opportunity. Blogs provide a way to connect with your customers and community. They are an opportunity to show personality, and to give your company a voice that can separate you from other contractors in your service area. Not only is a blog the perfect chance for communicating with your customer base, but there are literally no downsides to having a well-maintained, informed, and frequently updated blog!

We love blogging for our clients - but we also love it when you take a little time to get involved to add personal touches to the blogs to make them even more share-worthy. One of our newly launched clients, Lee's Foodservice Parts & Repairs went the extra mile this week and wrote their own blog post that involved some history, a famous gangster, and a speakeasy... and the post still had to do with a service call to install a walk-in cooler in Chicago! Here's an excerpt from the post to grab your interest:

iMarket Solutions celebrates its first anniversary July 28, 2011, counting more than 100 businesses to its client roster. It’s been a year of incredible growth for the internet marketing firm, which specializes in HVAC, plumbing and electrical contractor websites.

Statistics prove that blogging is a fantastic way to generate leads for your business. In this week’s blog post, we’ll review some of those statistics and what they reveal about maximizing your blog’s ROI.

Some inbound marketing techniques require professional expertise. But there’s one form of inbound marketing that everyone can do: blogging. In this post, we’ll talk about why blogging is such an effective marketing technique.

A recent survey of business owners and marketing professionals showed that businesses that focused their marketing efforts on inbound marketing had a 62% lower cost-per-lead than their outbound-focused competitors. At iMarket, we’ve exceeded the average results reported by the survey: our “Domination Package” customers have a cost-per-lead of under $75 a lead. In this blog post, we’ll explain why we’re able to achieve these great results.

Google Instant is definitely going to change the search landscape – including local search. Some people worry that it will make it harder for small companies to compete on the web. But at iMarket, we believe that Google Instant will work to the advantage of contracting businesses. Find out why…

In September, Google introduced “Google Instant”, which offers instant search suggestions while users type in search terms. While Google Instant is convenient for users, it may present a challenge to your online marketing strategy. Find out how Google Instant may affect your business.

Some people wonder why it’s important to build a website using the Cascading Style Sheets (CSS) system instead of the old “tables” system. In this post we explain why Google prefers CSS, and why getting rid of your old “tables” website can make a big difference in your search engine rankings. We’ll also tell you how to find out whether your website is built in tables or CSS.

Facebook is a terrific way to connect to the demographics service businesses love to reach. But Facebook can be confusing at first, and this makes some business owners hesitant to use it as a marketing tool. In this week’s blog post, we explain how Facebook works so that you can start taking advantage of this fantastic marketing medium.