Google rolled out core algorithm updates that impact how their search engine results are processed. This typically happens a few times a year and in August of 2023, they introduced an update that impacts user-generated content (UGC).

The Inflation Reduction Act has been signed into law recently. The $370 billion allocated to environmental initiatives is the largest investment the government has ever made to fight climate change, and it is expected to reduce US greenhouse gas emissions by 40% by 2030. 

There's a lot to celebrate in this groundbreaking legislation. If you're an HVAC, solar, or home service contractor, you can rethink how you market and sell your services. Let us summarize some of the key takeaways from the proposed law so you don't have to read it all.

Many companies offer digital marketing services, but few have the industry expertise and focus specifically on home services. Read on for several tips for discovering an agency partner that is dedicated to your business goals and overall success.

In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.

At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business. 

iMarket Solutions is thrilled to announce it has made the Inc. 5000 list for the 4th year in a row. Over the years we’ve shared the list with dynamic companies and alumni such as PopSocket, Peloton, Swell, Yelp, Zillow, Pandora, LinkedIn and many more.