As we head into the 2024 election cycle, home services businesses must prepare for the impact that political ad spending will have on their marketing strategies. The influx of political ads during an election year typically drives up the cost of digital advertising, particularly in search engine marketing (SEM). This increase in competition for ad space can lead to higher costs-per-click (CPC) and reduced ad visibility for non-political advertisers. We'll share a few factors that may impact strategies for contractors.
Google targets a larger population than Microsoft, but statistics show that Microsoft targets a huge population of people that might actually be a demographic that you're looking for. Learn more about what these statistics mean for your contracting business!
What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.
Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We've summarized some of the most critical changes that could impact your contracting business.
Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.
In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we've summarized the most important updates you need to know.
In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.
With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.
We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.
Your website is the core of a successful digital marketing strategy. After all, 95% of customers find businesses online through their websites. But having a website with an attractive design, eye-catching calls-to-action, and friendly navigation doesn’t mean prospects will actually see it.
When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.
In our previous blog post, we outlined some of the biggest myths out there regarding paid search, also known as Pay-Per-Click (PPC) advertising or Search Engine Marketing (SEM). We want to continue that discussion here. Even though those myths are the biggest, they’re not the only misplaced beliefs out there. Keep...
Running a contracting business without an online presence isn’t an option anymore. But what type of online marketing is right for your business? One method of marketing that’s gained popularity, but also skepticism, over the years is paid search. Also known as Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM), paid search is all about building strong accounts and analyzing the data to see how you can best optimize the data you find.
Google is gearing up to automatically enable location extensions in Google Ads for all accounts. Starting at the end of October, owners of accounts will have to opt out if they don't want this feature to start showing up in their existing pay per click advertising.
It’s no secret that “change” is the only thing that ever stays the same when it goes to Google’s search results, and for home service contractors, the rate of that change has accelerated in 2017. We’re not just talking about the usual organic ranking algorithm updates, changes to the map pack, and general layout...
