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Blog

Sep 18, 2012

#MechSysWk2012 - Mechanical Systems Week 2012 - Will YOU be there?

In the News
We will be at booth 530 ready to talk about how iMarket Solutions can help you have a dominating web presence for your HVAC or Plumbing website. Come by, learn how you can get more leads for your business AND leave us your card to be entered into our daily iPad Giveaway Drawing! Special conference pricing to all attendees!

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Aug 15, 2012

Copyright Infringement and Google Search Results

SEO
Imagine you are enjoying a nice walk in the park and someone snatches your smartphone right out of your hands! How would you feel? Would you do this to someone else? These seem like silly questions. The answer to all is generally, “of course not!” However, on the Internet, it seems like many have let the rules slide a bit with copying content from other websites.

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Aug 15, 2012

Google Updates and how to keep up!

SEO
You may have heard us say that Google makes regular updates to their algorithm, and that sometimes this means we need to make updates to your site. What does this mean, and how often does Google make updates anyway?

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Aug 14, 2012

Effective Use of Video for your HVAC, Plumbing or other Home Improvement Business

SEO
The first thing you may be saying to yourself is, “Why should I concern myself with videos, I just want people to call me!” We understand that it can seem overwhelming to consider yet another aspect of your marketing strategy, but we are here to help with this very important aspect of your online presence. The simple answer is that video is where the people are at! Billions of people per day are watching videos on YouTube alone. YouTube is the second largest search engine, and you want to be found there! As one blogger once said, “…contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves.”

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Jun 8, 2012

How your Offline Interactions & Expertise Impact your SEO

SEO
As you receive calls to your business throughout the day, are you keeping track of what kinds of questions come up? Are you having your support staff and technicians report back to you on what your HVAC, Plumbing, Electrical, or other customers seem to ask about or care about the most? It may seem simple: if they need an air conditioning unit, being cool in the summer is important to them. But what questions did they ask? What confused them the most about the whole process of installation or repair?

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May 30, 2012

Google Places has been replaced with Google+ Local! What does this mean for local business owners?

SEO
Earlier today, Google announced the merging of Google Places into a new aspect of Google+ called Google+ Local. Over 80 million Google Places pages have already been automatically converted to the new Google+ Local format, and more will follow.

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Mar 28, 2012

Serve your customers off site? Time to hide your address in Google Places!

Local Search
Google has stated that for businesses that service their clients off-site at a client’s home, or “on the road”, the address in Google Places should be hidden. As an HVAC, Plumbing, or other on-location service provider, your business falls into this category. This is definitely a big adjustment but one that is necessary for your optimum success in Google Places and local search overall.

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Feb 20, 2012

Your Online Reputation: Testimonials, Reviews, and How to Protect Your Business

Reputation Management
More and more people are turning to the internet to find local businesses. You probably already know that having a website is key for finding new customers and getting new leads. But do you ever think about your company’s online reputation?

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Dec 31, 2011

Happy New Year's Eve from iMarket Solutions!

Holiday
We hope that this upcoming year is even better for you than the last! New Years is about new beginnings, which is why we are so excited about all of the new products and services we will be rolling out this year!

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Dec 21, 2011

Happy Holidays from iMarket Solutions!

Holiday
We wish you a very happy holiday! We hope you enjoy the break and get to spend time with your friends and family. We would like to thank you all for helping our business grow!

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Dec 15, 2011

Amazon Pay Per Click Ad Gone Wrong: 4 Year Old Boys for Sale (Free Shipping!)

PPC
As one of our employees was shopping online for Christmas presents, he ran across this pay per click ad from Amazon: a sale on four year old boys (Free 2 day shipping w/ Amazon Prime)! Since he wasn’t interested in buying a child, this ad came as quite a surprise...

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Dec 7, 2011

Enhance Your Facebook Business Page

Lead Generation , Social Media
Facebook has over 250 million users, 52 percent of which use it daily. And it is no longer just for the youth audience, the 35 and older demographic now represents more than 30 percent of users. That means using...

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Nov 30, 2011

iMarket Live Chat

Lead Generation
You know that many people use search engines to find local businesses, which is why having a website for your company is so important. But what is the best way to utilize your site to turn searchers into customers?

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Nov 29, 2011

In the News: Navigating Google’s Ever-Changing Obstacle Course

In the News , SEO
Google is constantly changing its search algorithm to give users the best search results possible. The main goal of these changes is to detect spam and find companies that are violating Google's rules and guidelines...

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Nov 24, 2011

Happy Thanksgiving

Holiday
Everyone at iMarket Solutions wishes you a very happy Thanksgiving! We are very thankful for all of clients who make our business possible. We are planning to enjoy the long weekend with our friends and family...

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Nov 23, 2011

Get a Free Website Designed Today!

Web Design
Are you a contractor looking for a website for your plumbing, HVAC or electrical business right now? iMarket has a solution for you! We are offering a FREE website design with our Game On package, and we charge you only a $25 monthly hosting fee.

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Oct 28, 2011

Happy Halloween Weekend!

Holiday
Everyone at iMarket wishes you a Happy Halloween weekend! Are you trick or treating? Or just going to haunted house? However you choose to celebrate, have a great time dressing up and eating Halloween candy!

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Oct 12, 2011

Buying Links is Bad Policy

SEO
You can hear those promises all over the internet: “we can make your website number one on Google.” Any SEO company that makes a promise like that is lying. It is simply impossible to guarantee any particular position...

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Sep 23, 2011

Facebook Reveals New Changes

Social Media
If you have been on Facebook in the past few days, you might have noticed some significant changes. In order to compete with the new Google+, Facebook has changed its friend lists to allow more privacy...

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Sep 14, 2011

Twitter Analytics

Social Media
Twitter is one of the main social media tools, businesses as well as people are able to share their 140-character tweets to connect with their customers and talk about special deals. But does Twitter actually drive traffic to your website?

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