You may have heard us say that Google makes regular updates to their algorithm, and that sometimes this means we need to make updates to your site. What does this mean, and how often does Google make updates anyway?
The first thing you may be saying to yourself is, “Why should I concern myself with videos, I just want people to call me!” We understand that it can seem overwhelming to consider yet another aspect of your marketing strategy, but we are here to help with this very important aspect of your online presence.
The simple answer is that video is where the people are at! Billions of people per day are watching videos on YouTube alone. YouTube is the second largest search engine, and you want to be found there!
As one blogger once said, “…contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves.”
As you receive calls to your business throughout the day, are you keeping track of what kinds of questions come up? Are you having your support staff and technicians report back to you on what your HVAC, Plumbing, Electrical, or other customers seem to ask about or care about the most?
It may seem simple: if they need an air conditioning unit, being cool in the summer is important to them. But what questions did they ask? What confused them the most about the whole process of installation or repair?
Earlier today, Google announced the merging of Google Places into a new aspect of Google+ called Google+ Local. Over 80 million Google Places pages have already been automatically converted to the new Google+ Local format, and more will follow.
Google has stated that for businesses that service their clients off-site at a client’s home, or “on the road”, the address in Google Places should be hidden. As an HVAC, Plumbing, or other on-location service provider, your business falls into this category. This is definitely a big adjustment but one that is necessary for your optimum success in Google Places and local search overall.
More and more people are turning to the internet to find local businesses. You probably already know that having a website is key for finding new customers and getting new leads. But do you ever think about your company’s online reputation?
We hope that this upcoming year is even better for you than the last! New Years is about new beginnings, which is why we are so excited about all of the new products and services we will be rolling out this year!
We wish you a very happy holiday! We hope you enjoy the break and get to spend time with your friends and family. We would like to thank you all for helping our business grow!
As one of our employees was shopping online for Christmas presents, he ran across this pay per click ad from Amazon: a sale on four year old boys (Free 2 day shipping w/ Amazon Prime)! Since he wasn’t interested in buying a child, this ad came as quite a surprise...
Facebook has over 250 million users, 52 percent of which use it daily. And it is no longer just for the youth audience, the 35 and older demographic now represents more than 30 percent of users. That means using...
You know that many people use search engines to find local businesses, which is why having a website for your company is so important. But what is the best way to utilize your site to turn searchers into customers?
Google is constantly changing its search algorithm to give users the best search results possible. The main goal of these changes is to detect spam and find companies that are violating Google's rules and guidelines...
Everyone at iMarket Solutions wishes you a very happy Thanksgiving! We are very thankful for all of clients who make our business possible. We are planning to enjoy the long weekend with our friends and family...
Are you a contractor looking for a website for your plumbing, HVAC or electrical business right now? iMarket has a solution for you! We are offering a FREE website design with our Game On package, and we charge you only a $25 monthly hosting fee.
Everyone at iMarket wishes you a Happy Halloween weekend! Are you trick or treating? Or just going to haunted house? However you choose to celebrate, have a great time dressing up and eating Halloween candy!
You can hear those promises all over the internet: “we can make your website number one on Google.” Any SEO company that makes a promise like that is lying. It is simply impossible to guarantee any particular position...
If you have been on Facebook in the past few days, you might have noticed some significant changes. In order to compete with the new Google+, Facebook has changed its friend lists to allow more privacy...
Twitter is one of the main social media tools, businesses as well as people are able to share their 140-character tweets to connect with their customers and talk about special deals. But does Twitter actually drive traffic to your website?
Everyone from iMarket wishes you a happy Labor Day Weekend! Labor Day was accepted as a federal holiday in 1894, which means that people have been getting the first Monday in September off for 117 years.
Twitter is an excellent way to keep in touch with people and companies in which you have an interest. It is also a great way to promote your own company. Twitter, like all other social media, is a way to connect to your customers and build their loyalty.
