Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We've summarized some of the most critical changes that could impact your contracting business.
Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform.
Do you know how to respond to online reviews from your customers? You might think you’re doing fine with the positive reviews you receive, but you’re stumped when it comes to negative reviews. Maybe you’re one of those people who just feel a little unsure about the entire process. Luckily for you, we’ve got tips that are going to make you seem like an expert!
Hate it or love it—marketing, specifically digital marketing, can be a powerful tool in growing your business. It can also be confusing, overwhelming, infuriating, and feel like a waste of money! If you want to grow your business, you have to market your company. However, if you want to reduce your marketing cost and improve your marketing performance you have to optimize your strategy. Here are some tips to help you along the way.
In the traditional digital marketing agency setup, SEO and Brand Reputation are two entirely different entities, but could disassociating these two key areas be a mistake? We certainly think so! Learn more about how your company’s portrayal helps (or hurts) your SEO results.
When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.
It’s no secret that this type of “word of mouth” advertising is still very important. This is perhaps even truer, now that people can find information about your business within seconds with a simple click of a mouse. Google My Business heavily impacts the relationship between online reviews and your SEO efforts—what does this mean for you?
Could you please review us on Facebook? Make sure that your employees know that phrase by heart. Facebook has softly launched a new adaptation for their users called Facebook Professional Services. This new section of Facebook is adapting best practices from other direct competitors such as Yelp, Angie’s List,...
The consumer decision process is notoriously complex. But with some guided marketing assistance and insights to how the consumer thinks, your HVAC or plumbing company can develop a trustworthy business that showcases positive customer experiences. By integrating social influence into your marketing strategy,...
In a recent Harris survey, the study found that only 68% of negative reviews receive a response. What’s more, out of that batch of negative reviews, 18% of reviewers reversed their opinion and became loyal brand advocates. Why? It’s all in your response. When your HVAC or plumbing company receives an online...
Reviews are an important part of your business and bottom line. We've already established the impact that reviews have on your business in our previous blog post: HVAC / Plumbing: Importance of Online Reviews for HVAC / Plumbing Industries. If you want to start taking action to build your online review presence,...
With only 12% of consumers saying that they take NO notice of online reviews, doesn't it seem obvious for your company to have a well-rounded online reputation to succeed? Customers are sharing their opinion and experiences online more than ever. Review sites have become an integrated part of the purchasing...
More and more people are turning to the internet to find local businesses. You probably already know that having a website is key for finding new customers and getting new leads. But do you ever think about your company’s online reputation?
