Having a strong online presence is crucial for any business. Most homeowners (and consumers) use the internet to search before making a purchase or major financial decision. In fact, you likely do the same thing.
When a web user is trying to find a home services provider for their plumbing needs, they’re most likely going to search online for some combination of the service they’re looking for and the city or state they’re in. How do you ensure your plumbing website shows up on page one? Read on to find out!
With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.
We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.
Earlier this morning, Google publicly announced the release of Google’s local carousel feature in English to desktops within the United States. Until today, the local carousel has only been available to some Nexus and iPad tablet users. Having been initially introduced back in December, 2012, we think it is safe to say the feedback for the local carousel was positive enough for Google to want to roll out such a significant design change to their search results. However, it does seem Google is still only taking baby steps, as Google’s carousel is only being displayed for specific types of local businesses.
As a business owner serving a specific geographic area, you should have a listing on Yelp.com. Once that listing is claimed and verified by you or your SEO team here at iMarket Solutions, you have access to several tools in the back end of the site. Yelp announced a new tool available as of Monday March 25th to help business owners even more!
Google has stated that for businesses that service their clients off-site at a client’s home, or “on the road”, the address in Google Places should be hidden. As an HVAC, Plumbing, or other on-location service provider, your business falls into this category. This is definitely a big adjustment but one that is necessary for your optimum success in Google Places and local search overall.
