In the traditional digital marketing agency setup, SEO and Brand Reputation are two entirely different entities, but could disassociating these two key areas be a mistake? We certainly think so! Learn more about how your company’s portrayal helps (or hurts) your SEO results.
Your website is the core of a successful digital marketing strategy. After all, 95% of customers find businesses online through their websites. But having a website with an attractive design, eye-catching calls-to-action, and friendly navigation doesn’t mean prospects will actually see it.
Without a blog on your company website, you’re missing a huge opportunity. Blogs provide a way to connect with your customers and community. They are an opportunity to show personality, and to give your company a voice that can separate you from other contractors in your service area. Not only is a blog the perfect chance for communicating with your customer base, but there are literally no downsides to having a well-maintained, informed, and frequently updated blog!
Getting your website to rank on a search engine page means understanding how it indexes, analyzes, and then ranks a website. Search engines, including Google, have a large index of all the pages of all the websites they know, and your contracting website can only show up on search engine results pages (SERPs) if it’s in that database. This is where SEO (search engine optimization) comes in!
When it comes to getting your name out there and converting local homeowners into loyal customers, there are many marketing methods that can help you along. Creating the right overall marketing strategy is an essential part in helping your contracting business grow. These days, this means creating a solid digital marketing strategy.
When you work in the contracting space, lead conversion can truly be a challenge. Part of the key to success is getting your word out to your service areas to attract leads in the first place. How do you do this? With a great website and supporting digital marketing campaigns.
“Clicking”, “Liking”, and “Sharing” are all part of what enables Facebook to bring people closer together. But did you also know that you can better market your business with Facebook? Using Facebook as a marketing platform is a great way to keep your customers informed, develop your brand identity, and broaden your reach with new prospects.
Your goal as an HVAC contractor is to turn homeowners in your service area into your customers. If you’ve ever tried to take your marketing into your own hands, you know that this goal is often a lot easier said than done. The first step to improving your customer interactions is mastering touchpoints.
Struggling to keep up your business profits or keep your employees motivated? Good leadership is the foundation for setting and achieving the attitude, belief system and performance of your business as a whole. To truly keep motivation for business growth, you’ve got to change thinking patterns, and it all begins with instilling a solid set of principles for growth and execution.
Social media is an invaluable tool for your business. If you’re a business owner struggling to use social media to its fullest extent, you’re not alone. The term “social media” encapsulates a wide variety of topics—sometimes it’s hard to know where to start. We’re here to help you reach your greatest potential.
It might just be the most difficult part of the trade – how do you recruit top talent? You want the very best contractors, managers, and leaders on your team, but how do you go about finding them? Job candidates want to know that your company can not only provide the rewards and pay they deserve, but that it can also provide the training, support and development plans to advance their career.
In our previous blog post, we outlined some of the biggest myths out there regarding paid search, also known as Pay-Per-Click (PPC) advertising or Search Engine Marketing (SEM). We want to continue that discussion here. Even though those myths are the biggest, they’re not the only misplaced beliefs out there. Keep...
Running a contracting business without an online presence isn’t an option anymore. But what type of online marketing is right for your business? One method of marketing that’s gained popularity, but also skepticism, over the years is paid search. Also known as Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM), paid search is all about building strong accounts and analyzing the data to see how you can best optimize the data you find.
It’s no secret that this type of “word of mouth” advertising is still very important. This is perhaps even truer, now that people can find information about your business within seconds with a simple click of a mouse. Google My Business heavily impacts the relationship between online reviews and your SEO efforts—what does this mean for you?
Email marketing is an extremely effective customer conversion method for contractors to have in their marketing toolbox, but what makes a good email marketing campaign? By anticipating your customer's needs and giving them the experience they want, you maintain credibility and relevance, thereby increasing customer retention and improving your sales.
You have many options when it comes to developing a marketing plan for your contracting business. Creating the right strategy is a vital part to helping your business thrive. This includes traditional marketing methods as well as newer, digital marketing strategies.
One of the most common challenges contractors face as spring approaches is pushing sales in the shoulder season. It’s something that you need a solid plan to overcome, as this potential loss of revenue can impact even the most successful contracting business.
Google’s organic search algorithm is updated hundreds of times every year, and in some cases multiple times each day. And while specific details surrounding the latest updates are not always shared, we know one thing is for sure. Google is rewarding websites that provide exceptional value to those who are visiting them.
We’ve written before about the rise of secure protocols, and their increasing prevalence across the internet. This is largely due to the actions of Google, which has a vested interest in ensuring that the sites they index are as trustworthy as possible. Still, this is a deep topic, and our previous writings may have...
Google is gearing up to automatically enable location extensions in Google Ads for all accounts. Starting at the end of October, owners of accounts will have to opt out if they don't want this feature to start showing up in their existing pay per click advertising.
