In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.
Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.
Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We've summarized some of the most critical changes that could impact your contracting business.
Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.
Digital marketing can be confusing, and we understand it's full of buzzwords and acronyms. So we've defined 8 of the most common digital marketing "buzzwords" to get you on your way!
We recently shared part 1 of a 2-part blog post about emerging SEO trends to expect in 2020. In part 2, we cover a few more predictions, and how you can stay on top of these changes.
SEO is an industry that changes very quickly. Google always has and always will continue to make updates throughout the year, every year. The best way to keep up is by partnering with a marketing team that keeps a finger on the pulse of these changes. In this post, we'll uncover 4 of the biggest predictions for SEO in 2020.
iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.
In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we've summarized the most important updates you need to know.
Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.
In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.
With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.
Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform.
At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business.
Do you know how to respond to online reviews from your customers? You might think you’re doing fine with the positive reviews you receive, but you’re stumped when it comes to negative reviews. Maybe you’re one of those people who just feel a little unsure about the entire process. Luckily for you, we’ve got tips that are going to make you seem like an expert!
The key to email marketing for contractors is making the most of the limited attention spans of customers. Email segmentation helps you connect with quality leads and personalize your messages, all while keeping your customers fully engaged.
Hate it or love it—marketing, specifically digital marketing, can be a powerful tool in growing your business. It can also be confusing, overwhelming, infuriating, and feel like a waste of money! If you want to grow your business, you have to market your company. However, if you want to reduce your marketing cost and improve your marketing performance you have to optimize your strategy. Here are some tips to help you along the way.
Last month we posted a blog about brand reputation and how you can improve your SEO results. Now, we want to go more in-depth about the connection between your brand and your vision. While we mentioned briefly the importance of understanding your brand and the importance of the “why,” we’d like to delve into how it relates to the “where.”
We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.
