The Inflation Reduction Act has been signed into law recently. The $370 billion allocated to environmental initiatives is the largest investment the government has ever made to fight climate change, and it is expected to reduce US greenhouse gas emissions by 40% by 2030. 

There's a lot to celebrate in this groundbreaking legislation. If you're an HVAC, solar, or home service contractor, you can rethink how you market and sell your services. Let us summarize some of the key takeaways from the proposed law so you don't have to read it all.

At  iMarket Solutions, we want to take a moment to remind you that checking in on your domain name is a good practice to get into, and can help prevent downtime to your website and possibly even your email. Plus, we have a solution to manage this for you so you never have to worry about your domain name expiring. 

Apple released its latest iOS 15 update on September 20, 2021 and it came with a new feature for Apple Mail users called Mail Privacy Protection.

The Mail Privacy Protection update protects consumer privacy by preventing email senders from learning information about a user’s mail activity, including seeing if they’ve opened the email you’ve sent to them.

Apple Mail users are now able to select from two prompts following this update:

• Protect Mail Activity: Hide IP address and privately load all remote content.
• Don’t Protect Mail Activity: Show IP address and load any remote content directly on your device.

Social media doesn’t have to be an overwhelming concept, but for home services companies without the right guidance, it absolutely can be. Social media should be an important part of your overall marketing strategy. Wherever you have content published, it should always align with your brand values and promises. Check out some of our tips for your plumbing company!

The ultimate goal of any marketing plan is to secure customers, right? Not only do you want to attract new potential customers but you want to retain the ones you have. Marketing your contracting company in the right way is pivotal to this. These days, this means using digital marketing to promote your brand, your products, and your services.

When a web user is trying to find a home services provider for their plumbing needs, they’re most likely going to search online for some combination of the service they’re looking for and the city or state they’re in. How do you ensure your plumbing website shows up on page one? Read on to find out!

Chances are you’ve heard how important it is to have a mobile-friendly website. This is where your customers are at and it's critical to provide an exceptional mobile experience. What does this mean? It means designing your site for mobile users first and foremost. Your site will be designed and coded to work on smartphones and mobile devices first, then adapted to expand into a full desktop view for users on laptops or desktop computers. Read on to learn more about what this means!

Great design is about more than just a great designer. The processes at a marketing agency are also responsible for embedding design into the DNA of every website. Read our latest blog post and discover how this drives conversion!

Retaining current customers and growing customer loyalty are two main benefits of email marketing. Without a strong email reputation, you could be losing out on customer engagement and added revenue. Let’s learn more about the importance of email reputation and how that applies to deliverability, what good or bad deliverability looks like, and some tips to maximize the deliverability of your email marketing campaigns.

Did you know that Google My Business is adding a messaging feature to their desktop interface? Previously, a business could only respond to messages through the Google My Business mobile app. By adding this new feature to the desktop interface, it will be easier for local HVAC, Plumbing, and Electrical contractors to manage live chats as they come in. Read on to learn how to enable messaging.

What if you could sit down with leaders in the contracting space to learn how they continue to grow and scale their business? Gary Elekes, iMarket Solutions Co-Owner and CEO, did just that with Chad and Amanda Faith, owners of Aire Texas. Check out what they had to say!

When it comes to marketing, many businesses find it difficult to engage customers on an emotional level. This is where storytelling is an important tool: customers are more likely to recall a story than a talking point because storytelling engages the emotions. We’ll share five steps toward building an effective emotional marketing strategy.

The biggest impact to businesses in 2020 has come from dealing with the spread of COVID-19. Adaptability has become vital, not only for the safety of your customers and employees, but to your business success. Take a look at the SEO lessons we’ve learned so far this year, and how they can apply to your contracting business.

Google targets a larger population than Microsoft, but statistics show that Microsoft targets a huge population of people that might actually be a demographic that you're looking for. Learn more about what these statistics mean for your contracting business!

What does your contracting business need to build your digital brand? You’ll need to consider your marketing plan as a whole, including traditional and digital media, which we covered in Part 1 of this 2-part blog series.

The 4th quarter of the year is shoulder season for many contractors—October and November is the perfect time to examine your marketing efforts! Read on as we uncover the top Q4 marketing tips for contractors.

While stock photos can be useful to your website, it is always going to be a good idea to take custom photos for your website. Real photos of your team, trucks, and on-the-job activities can help establish trust and help you convert more leads.

Many companies offer digital marketing services, but few have the industry expertise and focus specifically on home services. Read on for several tips for discovering an agency partner that is dedicated to your business goals and overall success.

A solid social media presence helps you reach out to new customers and influence their buying decisions—through not only the commonly known social media sites but also review sites. Read on as we uncover 3 key factors to online growth through social media.

In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.